A large study conducted by a group of scientists from the University of Rochester (USA) under the direction of Professor Andrew Elliot proves that a man seems more attractive to a woman if he wears red and even if his photograph is simply surrounded by a red frame.
color and attractiveness 288 female students and 25 students (all heterosexual and bisexual) took part in 7 experiments. During one of them, subjects were shown photographs of men in two different colors: red and white, red and blue, red and gray, red and green, etc., and then the question was asked: “How attractive are these people?
The red color of the frame lifted the man up to heaven in the photograph: women believed that his status was higher than that of the man in the other photograph, that he earned more and climb up the social ladder faster.
Another experiment was the demonstration of photographs of men in T-shirts painted in red and blue (gray, green, etc.) in the color editor of the same intensity. Then questions were asked about the assessment by the respondent (s) of the status and attractiveness of the samples, about their desire or unwillingness to go on a date, kiss, etc. with the sample. Researchers were also interested in the opinion of the recipients about other qualities of people in the pictures: kindness, extroversion, etc. It turned out that the “red color effect” only affects the perception of the social status and sexual attractiveness of the color bearer, but does not help to appear kind and “sociable”.
The Red Effect works in different cultures: students from the USA, Germany, Great Britain and China took part in the study. On men (even bisexual), red has zero effect.
Researchers believe that the phenomenon is due to both biological and sociocultural reasons, but sociocultural factors (specific manifestations – a red carpet for celebrities, a red tie for businessmen, red clothes of the upper classes are almost everywhere in the world – we recall at least Ancient Rome, China, Japan, black Africa) may well have a biological basis.
It should be additionally noted that, according to a study by Mr. Elliot and colleagues, red color gives the wearer primitive characteristics, and the “red effect” is not recognized by the one that experiences it. Therefore, it is possible that the roots of the phenomenon are in the monkey past of people: in alpha males of our close relatives, hamadril and baboons, body-free parts of the body are noticeably redder than in less successful primates.